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Plan B Mom and Baby CareOpen the web app
PregnancyPostpartumBaby’s early yearsEveryday wellbeing

Life changes. Care continues.

For the everyday, and the first times.

We’re bringing the small parts of daily care into one thoughtful experience, so mother and baby stay at the centre.

Meals that fit your life

Meal planning, recipes and groceries, shaped around stage and preferences.

Movement with Aira

A familiar illustrated guide for pregnancy, postpartum and everyday movement.

Care for your little one

Feeding, everyday care and age-based needs as your baby grows.

The little things, remembered

Journals for mother and baby, with a place for daily routines and milestones.

Meet your everyday companion

One little app.
A whole lot of care.

Meet Plan B Mom and Baby Care. A free core care experience, designed to bring your daily routines together.

  • One mother, up to three babies
  • Meals, movement and everyday care
  • Optional hardware. Optional shopping.
Explore the app
Mother home screen design showing meals, exercises, journal and groceries
Mom home · Design preview
Baby home screen design showing feeding and baby care
Baby home · Design preview

The BirthTech hardware collection

Thoughtful by design.

From a discreet wearable to a moment of comfort. Explore our hardware and The Birth, our new compact wearable concept.

All hardware

MomSense, Smart Baby Socks and BirthPro are available to order. Smart Belt and BirthMithra arrive March 1, 2027.

Interconnected lavender glass forms representing personalised care

The intelligence behind the care

More context.
More personal.

Our AI development brings stage, preferences and everyday routines together, with the goal of making guidance more relevant to each family.

Discover our technology

Proposed capabilities · Development roadmap

Our partners & innovation community

From BirthTech

A little news. A bigger journey.

All announcements

Company milestone

BirthTech marks completion of the Pycap incubation programme

Certificates dated April 28, 2026 recognise BirthTech team members’ completion of the Pycap Canada Startup Visa Incubation Program.

Hardware partnership

BirthTech × Techlem: building maternal-care chairs together

We are using Techlem’s infrastructure, resources and medical-equipment experience to develop BirthPro, BirthMithra and other chairs.

Care plans & AI knowledge

BirthTech × Patriach: learning from women’s everyday care

Patriach’s home-care agency supports approximately 200 patients. Our collaboration focuses on care plans for women, particularly older women and pregnant women, to improve BirthTech’s AI knowledge.

Neonatal data & AI development

BirthTech × Heamac: neonatal-care inputs for better algorithms

Baby-weight data and existing doctor inputs from neonatal jaundice care inform BirthTech’s algorithm development, with encrypted data transfers in both directions.

Let’s build this together

Better everyday care
starts with a conversation.

Get in touch